Muji Bike Helmet 

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The purpose of this project is to conduct a comprehensive product and brand analysis of the company Muji, with a focus on identifying key elements of the brand that can be leveraged to create an entirely new product that the brand does not currently offer.

 

My goal was to create a product that not only meets the functional needs of cyclists but also embodies the simplicity, minimalism, and sustainability that are core tenets of the Muji brand. By leveraging Muji's existing brand equity and design expertise, I believe that I can created a cycling helmet that appeals to both existing Muji customers and cycling enthusiasts alike. 

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name.   John Geyer

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field.    Product analysis

year.    2022

 

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